Fact Bank on Disney

Digital Marketing for Beauty and the Beast

Instagram:

1.     Ariana Grande - who shares a duet with John Legend covering Celine Dion's original 'Beauty and the Beast' song for the 1991 film...

·     On 31st January 2017, the day the final trailer released, Grande put up the final trailer promoting it to her 95.2million followers, she also is on the soundtrack

·     Also put up a photo promoting the film on a billboard in America

·     Featured on the Beauty and the Beast's instagram

2.     Emma Watson - who stars in the film as Beauty

·     Uploaded the film poster onto instagram which gained 1.5m likes and 16.9k comments

Twitter: 

1.     @beourguest twitter account

·     107 tweets

·     12 following

·     107,000 followers

·     Promoted the final trailer with links to buy tickets

·     Had links to Disney website / Beauty and the Beast's website.

Apps:

1.     Disney Stickers: Beauty and the Beast – 21st Sept 2016

·     Add beauty to your iMessages and transform your chat thread with this Beauty and the Beast sticker pack

Snapchat:

1.     Daily News featured on Snapchat. Really popular movies have Snapchat filters - not sure if Beauty and the Beast will do this, but watch this space!

Celebrity Marketing:

1.     Tammy Hembrow model 

·     Product marketing by giving products to models, Rose that last a year – instagram

Merchandise:

1.     SWAROVSKI

·     BEAUTY & THE BEAST LIMITED EDITION 2017 - £8,995.00

Websites:

1.     The drum 

·     Chosen Beauty and Beast Final Trailer as the AD of the Day 31st January

2.       2.      Glamour  

• ·     Reported that 7th July 2016 teaser poster 
  

Trailers

• First trailer for the film broke all viewing records November 2016 beating Star Wars the force awakens: the force awakens
• Glamour reported the teaser trailer released 23rd Mary 2016

Use of well-known writers with previous hits:

Screenplay: - Stephen Chbosky (Perks of being a Wallflower)

and - Evan Spiliotopoulos (Tinkerbell the lost treasure and Huntsman)

DISNEY FACTS

Argument against the idea that Disney films are always successful: not all Disney films are a success. 'John Carter' (2012) had a production budget of $275,000,00 but it only just covered its costs, grossing just under $283,000,000 worldwide. It is thought that this is due to not finding the right target audience, not emphasising that the film is based on a classic sci-fi series of novels, the wrong title and the trailer failing to emphasise the romance or strong female characters, so losing the female audience.

• Disney owns 80% of ESPN 

• Disney makes twice as much money from their theme parks as their films. 

• Walt and Roy Disney formed Disney brothers cartoon studio in 1923 & in 1926 the name was changed to Walt Disney 

• There are now over 100 Disney films on Netflix 

• Moana made a total gross of $242,195,342. 

• 1937- The first Disney film Snow White and the Seven Dwarfs made a total gross of $184,295,485 

• 2013 Frozen had Disney's highest worldwide gross of $1,287,000,000 

• Walt Disney company is now worth $169.3 billion

• The company makes around $1100 per second 

• - Disney has produced over 653 movies

• - Disney's cable and tv business creates 43% of its revenue

• - DVD, Blu-Ray and Tv Distributions earn more money than movie debuts

• - In the US, Disney's advertising spending is $1.8 billion a year

• - The revenue of licensed merchandise and consumer products is $52.5 billion a year

• - DisneyLife became available in 2015 - "Unlimited Disney Magic" - Movies, TV, Books and Music for £4.99 a month, with the largest collection of Disney movies, available to download and view on all tablets and devices.